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Bakers Delight

Brand Activation

Bakers Delight delighted the crowds in Melbourne with free buns on ‘National Hot Cross Bun Day’. A team of samplers were supported by Digital Mobile Billboards, Digital Bike Boards and Walking Boards to get the message directly to the punters. Digital Bike Boards also doubled as storage for additional buns as they ran out quickly. Walking Boards could truly get amongst the crowd – where other media couldn’t reach.

Audience

AFL Crowd & inner Melbourne visitors

Location

Melbourne, VIC

Products

Digital Bike Boards, Walking Boards & Digital Mobile Billboards

Category

Media, Brand Activation

All Projects
  • media that moves dbb wb dmb bakers delight hotxbuns project image 1 980x474px
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  • media that moves dbb wb dmb bakers delight hotxbuns project image 4 980x474px
  • media that moves dbb wb dmb bakers delight hotxbuns project image 2 980x474px
  • media that moves dbb wb dmb bakers delight hotxbuns project image 1 980x474px
  • media that moves dbb wb dmb bakers delight hotxbuns project image 3 980x474px
  • media that moves dbb wb dmb bakers delight hotxbuns project image 4 980x474px
  • media that moves dbb wb dmb bakers delight hotxbuns project image 2 980x474px